His research delves into international business aspects, focusing on Foreign Direct Investment (FDI) and the business ties between the European Union (EU) and Asian countries. He specifically examine cross-cultural nuances, behavioral differences, and similarities within these business connections. Additionally, he explores Eurobusiness, concentrating on international trade barriers, motivations, and cross-country joint ventures. His goal is to offer insights into FDI dynamics, EU-Asia business relations, cross-cultural differences, and the complexities of international joint ventures through my research.