Aiming at giving students both updated knowledge and practical hand-on experiences, the School of Business Administration; UEB introduces highly applicable subjects into curriculum of third-year students. These include the four modules: Starting and Creating a Business, Brand Management, Human Resource Management and Change Management.
Understand the essence of in-depth knowledge to get started
From the first and second years, students of SBA had the foundation subjects such as Teamwork Skills, Corporate Culture and Business Ethics to help them gain more confidence as well as necessary skills in study and life. When entering the third year, the SBA designs four new, supplementary courses that prepare the students for their upcoming real-life job.
Knowledge and business management skills
In the context of increasingly competitive market, the Brand Management module provides an overview for learners, helping students know what brands are and their role in life. Adapting to market changes, the Human Resource Management module plays an important role when it comes to providing in-depth, modern and highly practical knowledge. At the end of the module, students can understand behavioral science knowledge, which helps them handle the real-life situations at business.
Opportunity for develop personal skills
In addition to the knowledge, skills and practical real-life situations, each module also offers many opportunities for students to develop personal skills “In addition to common activities such as lectures, discussions, students are also allowed to participate in debate and simulation roles... As a result, students will develop skills such as teamwork, communication, situational handling. Students are strengthened with human values, understand the great potential and appreciate workers." Dr. Do Xuan Truong mentioned every lesson of SBA teachers and students.
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