Code: KT.08.07
Coordination: MA. Nguyen Thu Ha
Implementing institution: University of Economics and Business, VNU.
Duration: From 6/2008 to 6/2009
Objectives:
- Systematize branding theories.
- Evaluate real situation of building and developing Vietnam tea brands.
- Propose solutions for Vietnamese companies to build and develop tea brands, to enhance their competitive capacity in international economy integrating process.
Main contents:
Results obtained:
Scientific results:
- 01 scientific report
- 01 article published on scientific magazine.
Training results: