Code number: KT.08.11
Author: PhD.Nguyen Thi Phi Nga
implementation institution: Faculty of Business Administration - University of Economics and Business - Vietnam National University, Hanoi
Duration: 6/2008 - 6/2009
Objectives:
Base on the overview of marketing internet area, the research analyze Vietnamese enterprises' applied internet marketing, hence, propose some solutions to improve the effectiveness of internet marketing to the enterprises, consumers and society.
Main content:
By using the suitable and trust methodology, the research achieved the following results:
- Over view the concepts of internet marketing systematicly.
- Analyze the status of implementing condition for using internet m marketing the
current applying internet marketing in Vietnamese enterprises and experiences of famous companies.
- Propose the solutions to improve the effectiveness of internet marketing.