1.
Personal information:
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Full name:
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Luyen Van Thuy
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Year of birth:
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28/04/1984
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Position/Occupation:
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Lecturer
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Degree:
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Master, PhD student
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Foreign languages:
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English
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Email:
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Luyenvanthuy@gmail.com
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Cell phone:
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0365529204
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Office address:
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Hung Yen University of
Technology and Education
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2.
Education:
- 2006: A
bachelor’s degree in Business Administration at Post & Telecommunications
Institute of Technology.
- 2011: A
master’s degree in Business and management at National Economics University
- 2020: A PhD
in marketing at University of Hull.
3. Employment/Experience:
- 2007 to now: A lecturer at Hung Yen University of Technology and Education
- 2016: A marketing manager at Austfeed Vietnam
4. Research
domain:
Marketing research, digital
marketing, strategic marketing, marketing management, consumer psychology,
consumer behaviour.
5.
Publications:
5.1. Articles, working papers
Under second revision of Journal of Service Research. Journal of
Service (impact factor 6.382)
- A
competitive paper titled "The Inseparability of Value Co-creation and
Co-destruction: Two sides of operant resources", presented at the 2020 AMA
Winter Academic Conference in February, 2020.
- A
full Competitive Paper entitled “The Negative Effect of Effort in
Interactive Value Formation and Customer Loyalty”, presented at the
Academy of Marketing Conference 2019 in July, 2019.
- A
full paper entitled “Competitive feelings and consequence for customer
adoption and post-adoption”, presented at the 4rd International Colloquium
on Corporate Branding, Identity, Image and Reputation (COBIIR 2018) on 3-4 Sep,
2018. (an award of highly commenced paper early career).
- A
full paper entitled "Customer adoption and customer loyalty: a
qualitative approach", presented at the 23rd International Conference
on Corporate and Marketing Communications (CMC2018) on 12 Apr 2018.
5.2. Research projects
- “Ứng dụng marketing dịch vụ
nhằm phát triển các chương trình đào tạo ngắn hạn về kế toán và quản trị kinh
doanh của Trường Đại học Sư phạm Kỹ thuật Hưng Yên”.
6. Scientific and technical awards:
- An award of highly commenced paper early career by the 4rd International
Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR 2018).