Sign: LC233

Author: La Thi Van Anh

Major: Business Administration

Year: 2007

Lecturer: Dr. Phi Trong Thao

Research purposes:

• Pointing out the rationale of marketing basis in non-life insurance business activities
• Applying marketing in improving the competition of life insurance companies
• Analyzing and evaluation the real situation of marketing activities in life insurance companies to improve competition in Vietnam now.
• On the basis of theory and practice, the thesis suggests ideas, regulations and solutions to improve competitiveness in Vietnam’s non- life insurance companies in the coming period

New contributions:

• Systematizing the theoretical basis of marketing in non- life insurance businesses, pointing out basic directions in marketing activities, suggesting basic trends that marketing managers must pay attention to decide marketing policies.
• Finding out theoretical factor: marketing is an effective tool to improve competitiveness of non- life insurance companies in global economic integration
•  Analyzing and evaluating realistically marketing activities to improve competitiveness of non- life insurance companies in Vietnam in recent years, also pointing out the limitations and how to correct the situations.
• Suggesting the marketing solutions to improve competitiveness of non- life insurance in Vietnam in the next period.