Sign: LC485
Author: Nguyen Tien Dat
Major: Business Administration
Publishing year: 2009
Lecturer: Vu Phuong Thao
Research purposes:
The thesis introduced the basic theories of how to develop and manage commercial brands in the world market. Then it analyzed the challenges and causes that hindered the development and management of the commercial brand of Bat Trang Ceramic in the US market. The thesis conducted data survey and analysis and assessments to strengthen the commercial brand of Bat Trang Ceramic in the US market.