PERSONAL INFORMATION

Full name: Hoang Trong Truong

Year of birth: 1995

Academic title: Master

Foreign language: English,

Email: trongtruong@vnu.edu.vn

Phone: (84-24) 37547506

Researchgate/Google Scholar

BIOGRAPHY AND WORK EXPERIENCE

MSc. Hoang Trong Truong is currently working as a lecturer in the Department of Marketing, School of Business Administration, VNU University of Economics and Business. He holds a Bachelor's degree in International Communication at Diplomatic Academy of Vietnam. He then obtained a Master's degree in International Marketing at the University of Sussex, UK. 

His research interest include consumer behavior, branding and service marketing. With more than 4 years of experience in researching, MSc. Hoang Trong Truong has participated in 2 research projects, published 1 book and 10 articles in reputable journals.

TRAINING PROCESS

Master of Science in International Marketing, University of Sussex, UK (2019)

Bachelor of Arts in International Communication, Diplomatic Academy of Vietnam (2017)

RESEARCH AND TEACHING ORIENTATIONS

Consumer behavior, branding and service marketing