So how to build your personal brand in the colorful social networks? The answer was found in the talkshow “GenZ and skills to build personal brand on social networks” held by the Faculty of Accounting and Auditing with the hot speakers: MC Truc Nguyen of VTV4 HCM, Blogger & Youtuber Tran An and tiktoker “Le Thuy”. The talkshow attracted nearly 400 students from the VNU University of Economics and Business and other universities.

 

“It can be said that with this special topic, not only students - the young generation of the UEB are curious and interested, but the faculty members also looked forward to the program. The useful “tips” from speakers on how to shape your personal brand online will be useful skills for any students and any people in this era. With this event, the faculty of the Faculty of Accounting and Auditing wish to spread the positive energy of GenZ in all teaching, learning and research activities", Dr. Nguyen Thi Hong Thuy - Dean of the Faculty of Accounting and Auditing talked in the beginning of the talkshow.

 

Dr. Nguyen Thi Hong Thuy

Social networks have been a place for the young generation to speak their voice and express their personal brand. This fact has turned social networks into a multi-dimensional open space, carrying both positive and negative values.

 

From the accumulated experiences, the three speakers of the program have pointed out the tips to help UEBers build their own brand on social networks:

1. Observe and identify your own strengths from everyday activities and don't ignore comments from friends. Those opinions help you shape your own brand in the most objective way.

2. Gradually perfect yourself and the visual content you show online. This will draw your audience closer to you.

3. Persistent on the goals you pursuit. Entertaining, connecting with friends, inspiring, exchanging knowledge.. can all be among your ultimate goals.

4. The audience is also very important. It can be relatives, friends or even partners, future employers...

5. “Always be yourself”. Don't try to be anyone else. You will be most confident when you are yourself.

Discover the unique personality and build a personal brand not only help students to be more open and easy to expand their own network of connections, but also helps them understand what they want and need. This is also the desire and purpose of the organizers of the event.