UEBers learn about business through real-life knowledge and experience

18/01/2023 09:16

“Only knowledge that is used sticks in your mind” (Dale Carnegie) – Therefore, the Institute of Business Administration, University of Economics and Business – VNU (UEB – SBA) consistently places a high premium on courses with a practical application, along with various experiences and learning activities at firms. Coming to the company’s “lecture hall,” students continue to study a great deal of fresh information and vivid details while gaining actual experience to prepare them for the future career.

The “study tour” at Phuong Linh Trading and Electromechanical Production Co., Ltd. Of UEB-SBA had the participation of more than 50 students of the Business Administration class for Sports Talents (Class QH2021, QH2022) and graduate class (Session QH2021). Here, students and trainees have the opportunity to meet and interact with CEO Tran Van Le, known as the “King of Northern Fans,” and learn about the management and operation model of the company. This helps them develop their ability to think creatively and flexibly by “projecting” the knowledge they have learned in the classroom into the real business world.

Gaining real experience from thought to action

Mr. Tran Van Le - CEO of Phuong Linh M&E Production and Trading Co., Ltd. in a meeting and exchanges with lecturers, students and PhD students of the School of Business Administration, University of Economics and Business.

The representative of the firm introduced the operation process in detail, from the general direction of the company, then built a specific plan for each product, and organised to follow the following steps: Product idea – Design – Manufacture – Test – Bring to market – Evaluate results.

Students and PhD students in the sharing and exchange session with representatives of Phuong Linh Company

Students and trainees showed interest in learning the key to assisting startups like CEO Tran Van Le “go in the right direction” while launching a firm and what tools to have on hand during that process.

Mr. Le didn’t hold back while answering questions from young people, sharing his start-up tale and its many valuable lessons in the industry. He said that starting a business requires great enthusiasm, a commitment to excellence and a willingness to take calculated risks. It is crucial that the company concept truly has its own “quality,” and must satisfy customers’ needs or things that society desperately wants but for which there is little supply. In order to reach goals, it is necessary to thoroughly plan them out.

Students asked CEO Tran Van Le questions about how to manage the human resources of the enterprise as well as the opportunity to work at the enterprise for Talented Sports students.

Dr. Pham Vu Thang - Vice President of the School of Business Administration (black vest) and students of the Sports Talent class took a photo with CEO Tran Van Le during the field trip

Listening to the enthusiastic sharing from talented CEO, student Chu Hoang Phuc expressed: “I have learned and improved a lot of knowledge related to business administration. Industry, production operation, machinery engineering or even stories in the daily life of CEO Tran Van Le. The lessons are like a useful handbook for every student and student of SBA in the future because it will help with practical activities when building a business career.”

Student Chu Hoang Phuc, class QH2021E Business Administration Self-Employment 2 (red shirt) and classmates, and lecturers during a field trip at Phuong Linh company

Explore the factory of “King of Northern Fans” and valuable lessons of administrators.

Not only exchange experiences in the industry, but UEBers also had an opportunity to visit Phuong Linh industrial fan factory. Here, Director Le introduced high-tech machinery and equipment used to produce the goods. In order to constantly guarantee quality and schedule, he also presented in detail the parts operating at each level of the manufacturing stage, the production line.

The delegation of UEB lecturers, students and PhD students discovered the factory, and the operation process of the production chain of "King of Northern Fans"

Mr. Le introduced in detail the parts working at each stage in the production phase of the factory to the UEB delegation

The process of management and operation from people to machines and equipment and ways to handle problems arising in some practical cases at the enterprise are also shared by CEO Tran Van Le.

The delegation of lecturers, students and UEB students had a useful and exciting field trip at Phuong Linh Company

Since a theory that is not put into practice is mere “a mere theory” and information that cannot be put into practice is “dead knowledge”, it can be claimed that practical experience is an important activity in the learning and research process. The adage “learning goes hand in hand” is more crucial than ever in dynamic industries like economics, which demand the capacity to improvise apply flexibility, and adapt to current trends.

The University of Economics and Business will keep promoting learning activities linked to real-world applications in the future, assisting students in expanding their knowledge and experience as well as their horizons and social networks, and fostering an environment that is conducive to the creation, nurturing and development of talents in the areas of contemporary economics, management and business administration.

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