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Genre: National key Science and Technology Program KX.03/06-10
Manager: Assoc.Prof.Dr. Phung Xuan Nha, Rector of University of Economics and Business - Vietnam National University, Hanoi
Duration: 2006 - 2010
More than 20 years of renovation and international integration has revealed that Vietnam businessmen is the key to the construction and development of the country. Businessmen are soldiers in peace times, devoting their mind, virtue and resource not only to enrich themselves but for the objectives of “rich people, strong nation”. In that part they play, besides their achievements, Vietnam businessmen has shown considerable weakness of dignity and culture. Falsely imitated goods are being popularly sold; “trust” in business is still new; business is not being done in a real professional way with the larger part of businessmen not having any business philosophy; standards of business culture is being still unknown…. Those are huge obstacles not only to sustainable development of a business but to social benefits and national culture.
To date, there are many researches of business culture in the scope of each business and nation looking into integrating trend of culture in the context of international integration but only in different particular aspects not in a fully systematic approach. Thus, a theoretical system of business dignity and culture is a base on which to define Vietnam business culture in particular. On the other hand, during the national development throughout the history, there have been no scientific research on the real situation of Vietnam business dignity and culture. The research is thus a systematic and all-round of Vietnam business dignity and culture in the process of renovation and international integration and the forcast of change in Vietnam business dignity and culture in the process, contributing to human and cultural development of Vietnam in the process.
Research scope: Establishing theoretical system of Vietnam business dignity and culture, looking into experiences of other countries in promoting the role of businessmen, assessing the real situation of Vietnam business dignity and culture in the process of renovation and integration, forecasting the change in the situation, and giving out suggestions in promoting the role of businessmen and business culture in the market economy and international integration. Each of those is of the main content of the research.