Coordinator: MA. Nguyen Phuong Mai, MA.Nguyen Anh Tuan

Implementing institution: Faculty of Business Administration, University of Economics and Business, VNU.

Duration: From 9/2008 to 6/2009

Objectives:

• Analyzing the reciprocal impact between corporate culture and strategy formulation and implementation of Vietnamese enterprises in a rapidly changing economy
• Giving the enterprises some suggestions of building strategy-oriented corporate culture as well as being consistent with a changing environment of Vietnam.

Main contents:

• Literature reviews of the relationship between corporate culture and business strategy
• Analyzing the fact of the relationship between corporate culture and business strategy of Vietnamese enterprises in the period of economic transition
• Give some suggestions of building strategy-oriented corporate culture for the enterprises

• Scientific results
• 01 scientific report
• 01 article published on scientific magazine

Training results: References for Corporate-culture and Strategic Management courses