Topic : Franchise : the cases of 24 PHO company and 24/7 company and some suggestions for small and medium enterprises in international economic integration in Vietnam.

19/08/2010 11:49

The third prize about scientific research in University of Economics and Business- Vietnam National University, Hanoi

Author : Doan Thi Nhu

Group : K49 - KTDN

Lecturer : MA. Tran Duc Thiep

Prize : The third prize about scientific research in University of Economics and Business- Vietnam National University, Hanoi

Research aims and tasks :

Researching franchise situation in 24 Pho company and 24/7 company and giving suggestions for Vietnam small and medium enterprises to develop based on franchise business in international economic integration.

Topic’s structure :

Except preface and conclusion, my research consists of 3 chapters :

Chapter 1 : Some basic factors about franchise
Chapter 2 : Situation about franchise activities in 24 Pho company and 24/7 company
Chapter 3: some suggestions for Vietnam’s small and medium enterprises to develop based on franchise business in international economic integration.

Research achievements:

- Finding out the franchise situation in 24 Pho company and 24/7 company.

- Contributing some suggestions for Vietnam’s small and medium enterprises to develop based on franchise business in international economic integration.