Sign: LC335

Author: Nguyen Thi Kim Dung

Major: Business Administration

Year: 2008

Lecturer: Prof.Dr.Do Hoang Toan

Purposes: To conduct a study on the status of current competitiveness at Hai Chau Confectionery JSC and propose solutions and policies to improve product marketing edge in the domestic market

+ To research and systematize some rationales regarding the competitiveness of Hai Chau Confectionery JSC

+ To assess the competitiveness at Hai Chau Confectionery JSC in the process of global economic integration

+ To propose solutions to improve the competitiveness at Hai Chau Confectionery JSC in the process of global economic integration

- To systematize the theoretical and practical aspects of competition at an enterprise
- To analyze the main causes that restrict the competitiveness at Hai Chau Confectionery JSC.
- To propose solutions to improve competitiveness at Hai Chau Confectionery JSC in the process of global economic integration.