Project title: Researching Marketing mix strategy of personal care products and home care of Unilever Vietnam
09/08/2011 15:45
Code number: KT.10.09
Author: Nguyen Thu Ha, MBA
Implementing Institution: University of Economics and Business - VNU
Cooperating Institution(s): University of Economics and Business
Duration: 9/2010 - 6/2011
Objectives:
-
Systematize marketing strategy of Unilever Vietnam
-
Evaluate real situation of business of Unilever Vietnam for OMO product
-
Analyze Marketing mix strategy for OMO and propose lessons for Vietnam enterprises.
Main contents:
-
Analyze Marketing mix strategy for OMO product
-
Propose main lessons for Vietnam companies.
Results obtained:
-
Scientific results: 01 scientific report
-
Training results: Reference document for courses such as Marketing Principles, Marketing Management.
>> Download summary click here.
University of Economics and Business - VNU