Head: MA. Luu Thi Mai Anh Tel: (84-24) 37547506 ext.702 Email: maianh@vnu.edu.vn

II. FUNCTIONS AND RESPONSIBILITIES

1. Functions:

The Office of Communication and Brand Management has the function of advising and assisting the Rector to organize and mangage activities related to website, communication and brand management of UEB.

2. Responsibilities:

2.1 Advising to develop and issue documents (regulations, guidelines, plans...) on website activities, communication, and brand management.

2.2 Organizing the implementation, inspection and reporting on these following tasks:

a) Website administration

• Taking the main responsibility in projects to establish, upgrade and develop the website of the University.
• Managing and administering the website of the University.
• Operating the website system to ensure stability 24/7, safety on Internet environment; performing data backup periodically (once per week).
• Developing the University's website system, handing over the website's code to the Center for Economic and Management Information System after completing each component of the website.
• Fixing bugs arising during website operation.
• Promoting the University's website on other media.
• Promoting and disseminating policies of the Party, the State, VNU and the University on the website.
• Providing services and information on website as regulated by laws and directions of the VNU and the UEB.
• Assisting other units by providing expertise in administering the website of the units as regulated; inspect and supervise the information on websites of the units.
• Evaluating the websites of other units periodically.
• Confirming publication of doctoral thesis on the websites for fellows.
• Implementing bundled services meeting requirements of the University in certain stages.

b) Media and Communication

• Taking the main responsibility for internal and external communication activities.
• Publishing media publications including documentaries, clips, video.
• Organizing press conference; contacting with the mass media to issue news of the University; receiving reporters visiting the University.
• Organizing communication/public relations training courses/seminars for staff and students of UEB.

c) Brand Management

• Developing and managing the corporate identity package of the University.
• Developing strategy to promote the University's brand in accordance with periodical development goals.
• Organizing activities to enhance and promote the University's brand.
• Taking the main responsibility in registering brand of the University with authorities.

2.3 Coordinating with other functional units in implementing the University's plans and tasks related to the unit's functions.

• Coordinating with the Center for Economic and Management Information System to ensure transmission, hosting, web data backup, source code periodically.
• Coordinating with units of UEB, news agencies to promote the University through media channels.

2.4 Performing other tasks as assigned by the Rector.

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Contact:

Office of Communication and Brand Management, VNU University of Economics and Business

Room 702, E4 Building, 144 Xuan Thuy Rd., Cau Giay Dist., Hanoi, Vietnam.

Tel: (84-24) 37547506 + ext.702, 712

Email: news_ueb@vnu.edu.vn