Code: KT.08.12
Coordinator: MA. Nguyen Hai Minh
Implementing institution: Faculty of Business Administration, College of Economic, VNU.
Duration: From 9/2008 to 6/2009
Objective:
- Giving recommendations to improve the quality of marketing activities for University of Economics and Business, VNU.
Main contents:
- Theory about general Marketing and Marketing for universities
- Analysis of marketing activities conducted by University of Economics and Business, VNU in 2008, 2009
- Recommendations to improve the quality of marketing activities for College of Economic, VNU.
Results obtained:
- Scientific results:
- 01 scientific report.
- 01 article published on scientific magazine.
Training results: References for Marketing courses.