Code number: KT.10.09
Author: Nguyen Thu Ha, MBA
Implementing Institution: University of Economics and Business - VNU
Cooperating Institution(s): University of Economics and Business
Duration: 9/2010 - 6/2011
Objectives:
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Systematize marketing strategy of Unilever Vietnam
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Evaluate real situation of business of Unilever Vietnam for OMO product
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Analyze Marketing mix strategy for OMO and propose lessons for Vietnam enterprises.
Main contents:
Results obtained:
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Scientific results: 01 scientific report
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Training results: Reference document for courses such as Marketing Principles, Marketing Management.
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