At the event, Dr. Nguyen Khanh Huy served as the keynote speaker at the seminar "Entrepreneur and the road to success" held at the International Conference Hall, University of Salento, with the participation of lecturers and students of the university.

In the seminar, Dr. Nguyen Khanh Huy shared about the startup model and related theories, as well as introduced the research model on "Factors affecting the success of startups" and emphasized the importance of startups from universities (Academic spin-offs). This is considered one of the measures of the prestige of universities. Startups need to promote the role of technology and technology transfer to improve the level of innovation, contributing to success in the market. In addition, the support role of universities (university support); individual entrepreneur orientation (individual entrepreneur orientation) or the regional startup environment (regional context) are also significant factors affecting the operation of startups.

Associate Professor Dr. Claudio Petti - Lecturer of the Department of Applied Economics, Faculty of Engineering & Innovation - University of Salento also stated that startups are an important part of the Italian economy in particular and the world in general. The startup trend is driving innovation and opening up new business opportunities. In addition, Associate Professor Dr. Claudio Petti also shared about the development model of startups in Italy today, they emphasize the issue of technology and promote application activities. Startups need to focus on developing their internal strengths, while making the most of resources from the government and society. The knowledge shared was warmly welcomed by the participants and it is expected that in the coming period, the University of Salento, Italy in particular and large universities in Europe in general, will be able to apply research results to continue to create an effective environment for startups, especially university startups.

In addition, Dr. Nguyen Khanh Huy also worked directly with lecturers of the University of Salento, Italy to conduct practical research to improve the effectiveness of startup activities and assess the level of success of projects. At the same time, an important goal of the project is to analyze the impact data of technology transfer on the performance of startups not only in Italy but also in many other countries. The research results are expected to be published in reputable scientific journals around the world.

It is known that the EM4FIT project is being implemented with many scientific and technological research activities taking place in many countries around the world. The project lasts for 4 years, led by the University of Southern Denmark (University of Southern Denmark SDU) - Denmark, with 16 member units being universities in Europe (Italy, Denmark, Spain, France ...) and Asia (Japan, China, Vietnam). The University of Economics and Business is the only representative in Vietnam to participate in this project, bringing many opportunities for UEB lecturers to learn and exchange teaching and participate in writing articles for prestigious international journals.

The exchange of teaching and research activities for lecturers at prestigious universities around the world is being actively promoted by the University of Economics and Business, because this is not only an opportunity for each lecturer to cultivate and develop their expertise but also a stepping stone, a bridge to build long-term relationships in connection and cooperation between UEB and these partners.

UEB is becoming a trusted and effective destination for many international lecturers and scientists to teach and cooperate in research; bringing the brand of the University of Economics and Business closer to the international academic and training community, affirming its firm position in the rankings of prestigious world universities in the fields of economics, business, and management science.

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