Trang tin tức sự kiện

Luyen Van Thuy



1. Personal information:

Full name:

Luyen Van Thuy

Year of birth:

28/04/1984

Position/Occupation:

Lecturer

Degree:

Master, PhD student

Foreign languages:

English

Email:

Luyenvanthuy@gmail.com

Cell phone:

0365529204

Office address:

Hung Yen University of Technology and Education

2. Education:

  • 2006: A bachelor’s degree in Business Administration at Post & Telecommunications Institute of Technology.
  • 2011: A master’s degree in Business and management at National Economics University
  • 2020: A PhD in marketing at University of Hull.

3. Employment/Experience:

  • 2007 to now: A lecturer at Hung Yen University of Technology and Education
  • 2016: A marketing manager at Austfeed Vietnam

4. Research domain:

Marketing research, digital marketing, strategic marketing, marketing management, consumer psychology, consumer behaviour.

5. Publications:

5.1. Articles, working papers

  1. Under second revision of Journal of Service Research. Journal of Service (impact factor 6.382)
  2. A competitive paper titled "The Inseparability of Value Co-creation and Co-destruction: Two sides of operant resources", presented at the 2020 AMA Winter Academic Conference in February, 2020.
  3. A full Competitive Paper entitled “The Negative Effect of Effort in Interactive Value Formation and Customer Loyalty”, presented at the Academy of Marketing Conference 2019 in July, 2019.
  4. A full paper entitled “Competitive feelings and consequence for customer adoption and post-adoption”, presented at the 4rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR 2018) on 3-4 Sep, 2018. (an award of highly commenced paper early career).
  5. A full paper entitled "Customer adoption and customer loyalty: a qualitative approach", presented at the 23rd International Conference on Corporate and Marketing Communications (CMC2018) on 12 Apr 2018.

5.2. Research projects

  1. “Ứng dụng marketing dịch vụ nhằm phát triển các chương trình đào tạo ngắn hạn về kế toán và quản trị kinh doanh của Trường Đại học Sư phạm Kỹ thuật Hưng Yên”.

6. Scientific and technical awards:

  1. An award of highly commenced paper early career by the 4rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR 2018).

VNU University of Economics and Business

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