Code number: KT.09.09
Author: MBA Nguyen Hai Minh
Implementing institution: Faculty of Business Administration, University of Economics and Business, Vietnam National University.
Duration: 6/2009 - 6/2010
Objectives:
Giving recommendations for Vietnam retail companies to develop convenience stores franchising activities.
Main contents:
- Theories about Franchise; franchise moderns for convenience stores
- Franchise activities of Vietnam retail companies from 2005 - 2010
- Recommendations to develop convenience stores franchising activities for Vietnam retail companies
Results obtained:
Scientific results:
- 01 scientific report
- 01 article published on scientific magazine
Training results:
- References for Business Management, Marketing courses